Solving complex problems through clear, effective design

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INTRO

My work sits at the intersection of service design, interaction design, product thinking and user research. I’m strongest when taking complex problems and turning them into simple, effective solutions through clear journeys, usable workflows, tested prototypes and practical design decisions teams can actually build.

FEATURED CASE STUDIES

GOVERNMENT

HMCTS

SSCS Benefits Appeals

ENTERPRISE SAAS

Turner and Townsend

Designing a contracts and risk platform

E-COMMERCE

Flaconi

Increasing revenue by reducing checkout friction

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SELECTED PROJECTS

GOVERNMENT

HOME OFFICE

Improving dashboards and operational data views

REGULATED SERVICE

GAMSTOP

Designing a national self-exclusion service for problem gamblers

FINTECH

Santander

Designing accessible banking experiences across app, web and wearable

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STRENGTHS / APPROACH

Complex services

Designing for high-stakes, multi-step and regulated environments.

Complex services

Designing for high-stakes, multi-step and regulated environments.

Enterprise workflows

Making dense internal tools and operational systems clearer and more usable.

User research

Using evidence and insight to shape better decisions, not just validate screens.

Prototyping

Building realistic prototypes to test ideas, reduce risk and improve delivery.

Accessibility

Designing with clarity, inclusion and usability in mind from the start.

Accessibility

Designing with clarity, inclusion and usability in mind from the start.

GOV.UK / GDS

Experience working within government standards, Alpha delivery and assessment.

Interaction design

Turning complexity into clear, practical journeys and interface behaviours.

Design systems

Working within and extending structured design systems where needed.